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The WaterSense label is essentially to water what the EnergyStar label is to energy; a certification that a product has met with strict standards in terms of efficiency. Some people may not be as familiar with the WaterSense as the program was only started in 2006, compared with EnergyStar, which began in 1992. So, I [...]
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For our seventh installment in our greenwashing series we look at Terrachoice’s Seventh Sin Of Greenwashing: Worshiping False Labels, a new sin that has arisen as a result of increased interest in and demand for green products. Terrachoice’s first research report came out in 2007 and identified the six greenwashing sins identified in the previous [...]
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