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Let’s take a look at Terrachoice’s Fifth Sin of Greenwashing: the lesser of two evils. Terrachoice’s research into green claims on products found that about 1% commit this sin. Ever hear of an organic cigarette, which lets you “help the environment” at the same time it’s killing you? How about “green” herbicides and insecticides, which [...]
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This fourth installment in our greenwashing series looks at Terrachoice’s Fourth Sin of Greenwashing: The Sin of Irrelevance. (Links to other installments are at the end of the article). Terrachoice found evidence of this sin in 4% of all environmental claims made on products it researched. This sin of irrelevance is defined as making an [...]
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It’s time to take a look at Terrachoice’s Third Sin of Greenwashing: Vagueness. Terrachoice found that 11% of the products it evaluated were guilty of vagueness in its green claims. (Articles about the first two sins can be found at the end of this post.) Let’s start our discussion of this third sin of vagueness [...]
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Today we look at the second sin of greenwashing identified by Terrachoice, and second in our greenwashing series: the Sin of No Proof. Terrachoice identified this sin as the second most common way in which companies mislabel their products as green, with 26% of evaluated products falling into this greenwashing trap. The Sin of No [...]
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As demand increases for green products, so too does the pressure for companies to create and promote them. While this can be a good thing, it is also extremely tempting for companies to make misleading green claims about their products. This leads to environmental harm as well as confusion and exasperation on the part of [...]
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