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According to their website, the Sustainable Forestry Initiative (SFI) is an independent, charitable organization that promotes sustainable forest management. It’s a certification body that labels products and companies that have met a set of carefully considered standards. SFI is one of many forestry certification bodies operating around the globe. While these certification labels are a [...]
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A few weeks ago I wrapped up a greenwashing series that talked about the many ways product makers try to deceive or misinform individuals about the “green-ness” of their products. One of the main bits of advice I gave was to look for “meaningful” eco labels to guide your purchase decisions. But what does “meaningful” [...]
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For the last seven weeks or so we’ve discussed the seven different ways, identified by Terrachoice, in which product marketers try to convince the public that their products are green. It’s called greenwashing, and is inevitable in a world that is becoming increasingly environmentally aware. More and more people are no longer content to just [...]
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For our seventh installment in our greenwashing series we look at Terrachoice’s Seventh Sin Of Greenwashing: Worshiping False Labels, a new sin that has arisen as a result of increased interest in and demand for green products. Terrachoice’s first research report came out in 2007 and identified the six greenwashing sins identified in the previous [...]
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As we near the end of our greenwashing series, we take a look at the sixth sin of greenwashing identified by Terrachoice’s research: the sin of fibbing. Terrachoice (thankfully) found this sin in less than 1% of green product claims it evaluated. I’ll be less polite than Terrachoice and call the sin by its more [...]
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