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A few weeks ago I wrapped up a greenwashing series that talked about the many ways product makers try to deceive or misinform individuals about the “green-ness” of their products. One of the main bits of advice I gave was to look for “meaningful” eco labels to guide your purchase decisions. But what does “meaningful” [...]
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For the last seven weeks or so we’ve discussed the seven different ways, identified by Terrachoice, in which product marketers try to convince the public that their products are green. It’s called greenwashing, and is inevitable in a world that is becoming increasingly environmentally aware. More and more people are no longer content to just [...]
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For our seventh installment in our greenwashing series we look at Terrachoice’s Seventh Sin Of Greenwashing: Worshiping False Labels, a new sin that has arisen as a result of increased interest in and demand for green products. Terrachoice’s first research report came out in 2007 and identified the six greenwashing sins identified in the previous [...]
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As we near the end of our greenwashing series, we take a look at the sixth sin of greenwashing identified by Terrachoice’s research: the sin of fibbing. Terrachoice (thankfully) found this sin in less than 1% of green product claims it evaluated. I’ll be less polite than Terrachoice and call the sin by its more [...]
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Let’s take a look at Terrachoice’s Fifth Sin of Greenwashing: the lesser of two evils. Terrachoice’s research into green claims on products found that about 1% commit this sin. Ever hear of an organic cigarette, which lets you “help the environment” at the same time it’s killing you? How about “green” herbicides and insecticides, which [...]
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This fourth installment in our greenwashing series looks at Terrachoice’s Fourth Sin of Greenwashing: The Sin of Irrelevance. (Links to other installments are at the end of the article). Terrachoice found evidence of this sin in 4% of all environmental claims made on products it researched. This sin of irrelevance is defined as making an [...]
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It’s time to take a look at Terrachoice’s Third Sin of Greenwashing: Vagueness. Terrachoice found that 11% of the products it evaluated were guilty of vagueness in its green claims. (Articles about the first two sins can be found at the end of this post.) Let’s start our discussion of this third sin of vagueness [...]
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Today we look at the second sin of greenwashing identified by Terrachoice, and second in our greenwashing series: the Sin of No Proof. Terrachoice identified this sin as the second most common way in which companies mislabel their products as green, with 26% of evaluated products falling into this greenwashing trap. The Sin of No [...]
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As demand increases for green products, so too does the pressure for companies to create and promote them. While this can be a good thing, it is also extremely tempting for companies to make misleading green claims about their products. This leads to environmental harm as well as confusion and exasperation on the part of [...]
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Looking for a definition of what makes an organic mattress? Here’s the quick scuttlebutt: nobody knows for sure, and anyone who says otherwise isn’t being straight with you. The same is true for many other items carrying green or organic claims. The other day I wrote a post on whether you should buy an organic [...]
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Everywhere you turn there are products labeling themselves as “biodegradable,” “environmentally friendly,” and in other ways–all to convince you that you are doing the right thing for the environment if you purchase that product. While some companies are genuinely trying to do the right thing and are using more eco friendly or sustainable materials, some [...]
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