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A few weeks ago I wrapped up a greenwashing series that talked about the many ways product makers try to deceive or misinform individuals about the “green-ness” of their products. One of the main bits of advice I gave was to look for “meaningful” eco labels to guide your purchase decisions. But what does “meaningful” [...]
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For our seventh installment in our greenwashing series we look at Terrachoice’s Seventh Sin Of Greenwashing: Worshiping False Labels, a new sin that has arisen as a result of increased interest in and demand for green products. Terrachoice’s first research report came out in 2007 and identified the six greenwashing sins identified in the previous [...]
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