Who knew that a backpack could be super stylish and environmentally friendly? Vy & Elle presents a backpack that takes repurposed products to a new level, using recycled billboard vinyl to design an exterior that is unique to every backpack sold.
Vy & Elle, founded by two award-winning designers of eco friendly home and travel products, seeks to blend urban hip with social awareness. It picked billboards as the ultimate expression of our consumer-oriented “use it and throw it away” culture. It is ironic, perhaps downright subversive, to take discarded icons of this culture and repurpose them them into individual works of eco friendly art on every back sporting one of these backpacks. They end up being a strong statement of urban style and a commitment to environmental sustainability.
Billboards are made of sturdy vinyl. The moment their messages are no longer relevant they are torn down and become toxic pollution in a landfill. Vy & Elle found this vinyl material to be perfect for reuse, and the unique images on each billboard made for perfect individualization so that no two backpacks are ever the same. Each bag can be “one of a kind” without carrying a high designer price tag.
Another eco friendly feature of Vy & Elle’s backpacks include using PET plastic from recycled plastic bottles to spin the fabric used for lining and trim. Most of the backpack therefore ends up being made from recycled materials.
The backpacks are highly functional, not simply decorative. They have a large divided compartment that secures your laptop in a fully padded area. A top-zippered pocket contains multiple organizers, a hidden pocket and key chain. Another large pocket is located on the front flap. There’s also a net pocket to hold your water bottle on one side, and a Velcro cell phone pocket on the other. The straps are padded and adjustable. There’s also a hard rubber top grip and detachable shoulder strap, allowing easy conversion from backpack to tote.
If you’re heading back to school (or otherwise use a backpack) and want to turn a lot of heads with a chic environmental statement, try one of these unique and ingeniously devised backpacks on for size! And when people ask you about it, that will be the perfect teaching moment to talk about consumerism and recycling.
BUY VY & ELLE RECYCLED BILLBOARD BACKPACK
Related posts:
